Adsum Digital Marketing Agency

Adsum  Your Digital Solution

Search Engine Marketing Services

Search engine marketing services are highly effective in increasing your online visibility. They usually come in the form of ads highlighting major keywords. Thus, attracting the right people to your products. SEM is an effective strategy to remain competitive with the sudden rise of online marketing.

Are you looking to invest in search engine marketing services? If yes, Adsum is the go-to search engine marketing agency. We provide our customers with effective and risk-free search engine marketing services. Our professional SEM experts will help you optimize your marketing campaign to gather a larger audience. The advantage of our services is that you create valuable opportunities for your target audience to connect with your product. Also, major Search engine ads like Google Ads are cost-effective.

SEM Services: What You Can Trust Us to Do! 

Search Engine Marketing is popularly known as SEM or Pay-Per-Click. It is defined as the name suggests; you pay to appear on search engines’ top page. For example, you can market via Google Ads, where you pay to appear on top in SERP. Typically, search engine marketing and SEO try to achieve the same things differently. The former uses paid results, while the latter uses natural results. Follow the link for more information on SEO Services. 

What We Offer

Adsum marketing agency

Google Search Advertising and Ads Management

Google (90%) is the most popular search engine followed by Bing (4%). The most popular SEM platforms are Google SEM ads and Bing SEM ads. We offer Google search advertising services and Google ads management services at affordable prices.

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Google Ads Grants Management

Google Ads Grants Management is a service we offer to help nonprofit organizations maximize their impact with free advertising on the Google Ads platform. As a Google Ad Grants Certified Professional, our team has the knowledge and expertise to help nonprofits take full advantage of this valuable resource.

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Bing Ads / Microsoft AD

For businesses looking to reach customers on the Bing search engine or Microsoft’s wider network of websites and apps, we offer Bing Ads / Microsoft Ads services. We can help businesses create and manage effective ads on the platform, using data-driven strategies to target specific demographics and interests.

Here we focus on some of our SEM services and what to expect:

Pick your network 

When creating an SEM campaign, the first thing to settle is your search engine marketing network. We get an idea of what to expect and do for your campaign. 

There are a couple of options, including: 

  • Google Ads: You find these ads on Google, including the Google Display Network, Google Search, and YouTube. 
  • Microsoft Ads: Displayed across the Bing network, including DuckDuckGo and LinkedIn 
  • Yahoo Gemini Ads: The ads are on TechCrunch, Yahoo, and AOL.  

We recommend Google since it covers over 90% of internet users. Thus, it is easy to target your target audience. Of course, if the other search engine marketing networks work best for you, our team is well-versed and ready to assist.

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Keyword Research

Everything you sell on search engines depends on how you sell it. If you sell it right, the search engine and the target audience will notice and love it. Otherwise, you will be stuck in the disruptive impact of search engines on online marketing. It is why you need our search engine marketing agency to assist.

Our qualified SEM marketers study your products and services before deciding how to sell them. We then do keyword research on relevance, search volume, and competition. As a result, we understand how best your target audience describes your products or services. Of course, keyword research will influence where and when your ad appears in the search engine.

keyword research

Here are a few things we take notice of to ensure effective results, including: 

  • Base keywords on the most effective target model: We categorize our keywords depending on the brand, product, competitor terms, audience terms, etc. Our professionals consider things in an average customer’s mindset before settling on the best.  
  • Use the right keyword research tools: You can find many keywords via accurate tools like keyword planner, Ahrefs, and SEMrush. Our professionals use these tools to filter your keyword list and determine what to target. 
  • Settle on the best keyword: Getting the right keywords lays the foundation for the success of an SEM strategy. For this section, we try to define which keywords work. We have professional tools that help in understanding each keyword’s graph 

Landing Page Optimization

When a customer clicks on your ad, where will they land? 

Land page optimization is a significant part of your campaign. It requires one to be cautious of what is there. Does it compel your users to buy your services or products? 

We optimize this page to match what your ads are trying to sell. With that, your search engine terms you relevant to its users. Our professionals are well-versed and will ensure that the ad transition to the landing page is practical.  

landing page design

Create the SEM Campaign Ad 

This section focuses on setting up the right search engine marketing campaign. We follow a practical three-stage system, including: 

  • Campaigns: We categorize your products, for example, summer sales, branded searches, returning customers, etc. 
  • Ad Groups: Here, our team utilizes practical keywords to form sub-categories of our campaigns 
  • Ads: The ads will come under the ad groups. We will place multiple versions with similar budgeting and targeting in a well-organized manner for great rankings. 

Bid or Ad Management 

Bid management is the peak of SEM. As an advertiser, you bid for the keyword you wish your ads to appear on when users search.  

Our SEM team works on ensuring your ads appear on the first page. Thus, it is almost impossible for the target audience to miss it. We implement the best SEM strategies to beat all the available competition.  

Under this section, we offer 100% Ad management for Bing Ads, Google Ads Grants, and Google Search Advertising and Ads. Our team ensures that you maximize the impacts of these ads using data-driven SEM strategies. 

Pay Per Click Advertising

Performance Tracking 

In every campaign, performance tracking will help us tell if our SEM strategies are working. After all, things are ever-changing on the Internet, and you can expect an extreme change in minutes. 

There are a few practices we have developed for maximum performance tracking, including: 

  • Conversion tracking: We set up UTM, automatic, and manual conversion tracking. All this tracking gives us insightful data to judge our SEM optimization.  
  • Split testing: Since several ads are running, Ad analysis is crucial. Our team uses it to realize which ad is doing better and why. 
  • Audit and Review SEM campaigns: From the practices above, we get solid information that assists us in making optimized reviews.  

All our services are data-driven for effective strategies. Combined with our deep expertise in search engine algorithms, we guarantee you impactful services. So, join other successful businesses that have achieved success via our SEM service. Hire us now to unlock your full search engine marketing potential  

Grow Your Brand

Search Engine Marketing Services

Adsum Digital Marketing Agency offers the best Search Engine Marketing services in Nairobi Kenya.

Search Engine Optimization; Our Process 

Our well-researched process involves a few reliable steps, including: 

  • Research and Planning: We research your business and analyze competitor SEM campaigns. What keywords and trends work, and which ones don’t?  
  • Ad Creation: We create extensive and powerful ads based on the available keywords and target audience analysis.  
  • Bid Management: We sufficiently prepare the keywords to bid for in our campaigns. Our team researches and analyzes the available data to land you on page one.  
  • Landing Page Optimization: Our Search engine optimization services cover landing page optimization. We develop the right content to form a rapport with the ads. Thus, the transition from ads to landing pages is practical.  
  • Ad launch and Distribution: After successfully setting up the ad campaign, we focus on launch and distribution. We assist you in determining the best channels and defining the proper timing to launch the ads. 
  • Audit & Review: We have tools to define how the ads are doing accurately and the possible areas that need improvement.  

Search engine marketing campaigns have many benefits, especially with a well-experienced SEM agency. So, contact us today for your growing business for better results.  

Why Choose Adsum Search Engine Marketing, SEM services? 

Adsum search engine marketing services present more extensive opportunities for your business. Here are a few things to expect as we run your SEM campaign: 

Advanced SEM tools: We have advanced tools that accurately pinpoint the best move for your campaign. It means that everything our professionals do are based on facts. Hence, it is almost impossible to miss out on the critical things. 

Big boost from other Digital Marketing Services: Search Engine Optimization is integral to digital marketing services. Based on many experts, SEM is well-connected with SEO, content marketing, social media marketing, etc. In Adsum, you experience the power of integrating these services to achieve digital success.  

Experienced and Dedicated Ads Manager: You will have access to an experienced professional who looks out for your ads. Thus, it is impossible to miss out on anything about your SEM campaign.  

Consistent Detailed report: Our clients are part of our search engine marketing journey. So, the Adsum search engine marketing agency offers a detailed report on your campaign. How are the ads doing? What does it mean for your SEM goals? 

Transparent Ads Pricing: We use data-driven approaches and our experts’ understanding of SEM to guide our clients. You understand what is suitable and how to maximize it from the word go. Also, all our pricings are available for the clients to review.  

Search Engine Marketing Services FAQs

It refers to implementing various strategies and marketing techniques to promote your products or services via the Internet. You use paid ads to increase your online visibility on SERP. One needs to follow a few processes for an effective SEM campaign. 

SEM services can benefit your business by: 

  • Increasing your visibility on the Internet hence reaching many potential customers 
  • Target audiences based on well-researched factors 
  • Get insights into how your website is doing and ways to optimize it for great results 
  • Increase conversions 

Yes! But there are so many limitations on your knowledge of the area and what a search engine marketing agency can offer. The latter is the best option since we have professionals to assist you in optimizing for great results. Besides, the services are cost-effective, and you will benefit greatly.  

The most popular SEM platform is Google Ads, previously known as Google AdWords. Under this network, your ads will appear on the top of SERP. Today, Google hosts over 90% of internet users; hence Google Ads is quite effective.  

With SEM, you reach more clients since your online visibility is quite direct. Also, optimized ads easily reach the right audience; you only pay after an action.  

Adsum search engine marketing agency offers affordable SEM services. From keyword research and ad creation to performance tracking, our SEM service covers all the essentials. We will consistently monitor and optimize your SEM campaigns to increase your ROI. Also, our professionals make decisions based on the actual data for excellent results. 

Unlock your full internet potential with our SEM services. Contact us now to get a quote. 

If you’re in need of a custom quotation, solution, consultation, or training for your project, we’re here to help! Simply send us your request and our team of experienced professionals will work with you to understand your needs and provide a tailored solution that meets your goals.

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