Google paid ads, also called PPC (Pay-Per-Click), are ads that show up on Google search results and other websites. You only pay when someone clicks on your ad.

Google Ads allows you to control costs on multiple levels. The most common method is to apply an average daily spend amount to every campaign, which can increase or decrease as the month progresses. It’s important to note that Google may spend more or less on some days, but it will never exceed the monthly amount you have set.

Your ad will start appearing within an hour or two after being enabled.

SEM is paid advertisements for products or services that appear in search engines (SERPs) like Google.