Online marketing is slowly gaining footage in Kenyan businesses. Big to small businesses realize the value of digital marketing agencies. Thus, an increase in demand for digital marketing companies in Kenya. companies in Kenya.  

Adsum digital marketing agency stands out thanks to our turn-key digital marketing s. Here is our tested and proven process: digital marketing. Here is our tested and proven process: 

Develop a Comprehensive Marketing Strategy 

Understanding a business and what you wish to sell is essential. Also, define the target audience, competitors, and specified goals. Our digital marketing team obsesses about interacting with your team. We talk to our client’s representatives to understand their goals and define other opportunities.It is important to understand a business and what you would wish to sell. Also, define the target audience, competitors and specified goals. Our digital marketing team obsesses on interacting with your team. We get to talk to our client’s representations to understand their goals and define other opportunities. 

Our comprehensive market strategy revolves around the following: 

• Identifying the target audience and building personas 
• Perform detailed competitor analysis 

• Determine which digital channel would suit your business 
• Customize the content and a value-planCustomize content and a value-plan 
• Optimize the digital marketing strategy to achieve set results 

Work on the Selling Channels 

When you think of digital marketing, specific things like social media, websites, and other platforms come to mind. Why? Because they lay the foundation of successful digital marketing services.  

From our strategy, we know the channels we need. Our professionals will start working on them to lay a stable foundation. 

Some of the popular channels to use include: 

• A powerful website: We offer web development services. Our team creates well-optimized websites for SEO. 
• Influential Social Media Accounts: We offer social media management and marketing services. Our professionals take charge of the platforms for optimization.  
• Research the right influencers for the job: Influencer marketing can build or kill your business. It depends on who you trust to sell your services. We are keen on identifying the right influencers to market your product. 

• Branding & Design: A visually appealing design is vital to a successful digital marketing strategy. Our designers find a balance between good visuals and effective communication. Thus, you maintain a consistently good look and informative content between good visuals and effective communication. Thus, you maintain a consistent good look and informative content. 

Content Creation 

After defining and optimizing your digital marketing channels, what do you place in them? Usually, it requires one to work on the content. There are a few critical points in content creation, including: 

• Keyword Research: Use Keyword Planner, SEMrush, Ahrefs, etc., to define suitable keywords.  
• Keyword Analysis: We determined the keywords to be portrayed in our content. 

• Content Structuring: We determine what content will sell. Our content creators define essential areas and create a structure. 
• Content Research: After structuring, our content marketing team researches the areas. The research is comprehensive and covers all the selling points. 
• Content Creation: Our content creators write high-quality content to boost our content marketing strategy.  

Generate Traffic 

This area is quite sensitive. After all, it defines the success of our digital marketing services. For this section, we post our content on the selling channels, including our products and services. Some of our best traffic creation services include: 

• SEO optimization: We perform the best SEO practices, on-page, and off-page. 
• SEM Ads: our team conducts keyword research on products to generate selling ads.  
• Social Media Marketing: Use social media to sell our products and services 
• Content Marketing: Optimize our content for SEO 

Convert Traffic to Leads 

To convert the generated traffic to leads, our digital marketing agency ensures that: 

• Our channels are well-optimized for a user-friendly experience 
• Analyze the traffic to ensure that it is right 
• We maintain informative and trustworthy content 
• We show what makes us better than all the other digital marketing agencies 

• Optimize your sales channel 
• Our team checks on the reviews for suggestions 
• We display testimonials and reviews 

Convert Leads into Sale 

Typically, the endgame of a digital marketing strategy is increasing sales. Fortunately, after following the steps above, sales naturally increase. You have a great selling point with inspiring content making it easy to turn leads into actual customers. 

It is essential to review the shop page. Ensure that the content and images are user-friendly and highlight the essentials.  

Performance Analysis 

The essential thing in our digital marketing strategy is performance analysis. Internet marketing evolves daily. As a result, there is a need for constant changes in digital marketing strategies. Our team is keen on your performance and will make the necessary changes accordingly. 

Adsum digital marketing company in Kenya is the go-to online marketing agency. We put in place affordable digital marketing services packages for every client. As a result, we help you make your digital goals a success. 

Here are reasons why you need us for your digital marketing services: 

• Your success is our milestone: Our primary goal is to give your business an edge over your competitors. And we invest all our resources and professionals to make it happen. Also, we value our customers’ goals and investments. You are guaranteed success by choosing us as your digital marketing company in Kenya. 
• Increase Brand Awareness: We are a well-established digital marketing agency in Kenya. Thus, we have the insights and experience to lead your company to access online success. All our strategies are tested before use and customized to suit our clients’ needs. 
• Experienced digital marketers in Kenya: Our team is world-class, with many experienced digital marketers. These professionals use their experience to align your business goals with your needs. Thus, you successfully attract customers to digital channels and achieve digital success.  
• Social Media Solutions: social media is a powerful site that can assist you in building your brand awareness. We work on offering you the best social media solutions. Our team develops strategies that use social media for your business’ success. 
• Performance Audit & Review: Digital marketing services are powerful in online marketing. However, the internet is vast and often experiences extreme changes. In that case, a business must stay on top of its online growth. Our digital marketing company is your go-to partner. We have experienced digital marketers in Kenya who are constantly auditing and reviewing strategies. Thus, you know where to improve.  

• Train & Consult: We empower your marketing team to improve digital visibility. From visualizing digital success to realizing it, we guide you through it. Our step-by-step process ensures you don’t miss out on anything important.